Client- PBS Arizona
Product- Catalyst Television Program
Product- Catalyst Television Program
Producer- Walter Cronkite School of Journalism and Mass Communication (WCSJ)
Project Name- Animated Video Bumper for Catalyst program
Taglines- Exciting and Educational
Target Demographics- Viewers of all ages, specifically young people interested in expanding their field of knowledge
Insights- Catalyst creates intriguing and informative content for a diverse audience, specializing in topics like technology, life and science, history, sustainability and more
Main Objectives/Goals- To create a memorable bumper that will stick with the audience in a positive way. To produce better branding for the program and design a bumper that is professional and has an attractive appearance
Tones- Factual, Straightforward & Professional
Storyboard
The purpose of this brief was to create a video bumper for the T.V. show Catalyst.
“Catalyst” will be identified as part of a logo along with other branding materials that will improve the quality of the program and hopefully excite and interest its target audience of people that have an interest in learning.
PBS Arizona has been a trusted community resource for nearly 60 years and is one of the nation’s leading public media organizations, including four broadcast channels and a growing range of digital platforms.
Catalyst is an Arizona PBS prime-time series that explores cutting-edge research at Arizona State University and its potential impact on the world. Hosted by award-winning television journalist Vanessa Ruiz, Catalyst is committed to demystifying research and its impact on everyday life. The series tells the stories of the people behind the research, spotlighting their pursuit of groundbreaking discoveries.
Created in Adobe After Effects.
